FRANCHISE PACKAGE

• Use of Trade Mark & Proprietary marks
• Use of Chic-Boy™ business model
• Initial site assessment
• Site design and construction assistance
• Use of Chic-Boy™ management manual
• Training in the Chic-Boy™ Dine-In Store systems for the franchisee, managers/ supervisors, and initial branch employees
• Procurement program
• Information Technology Support
• Marketing assistance
• Pre-opening assistance (dry run)
• Grand opening assistance
• Provide an opening team for the franchisee’s first month of operations
• Post opening assistance
• Continuing research and development of Chic-Boy™ Dine- In Store’s product line
• Field call for on-site assistance as requested
• Training programs throughout the year


Franchise Fee : P950k (Exclusive of 12% VAT)
Total Investment : at least P5M, depending on the size and condition of the store
Projected ROI : 2 to 2.5 years
Term of Franchise: 7 years
Royalty Fee : 5% of Gross sales
Advertising: 2% of Gross sales
No. of Stores : 103 Dine-In Stores
Company Owned : 1
Sister Company Owned: 3
Franchised : 99
Franchised Stores Under Construction : 34
Year Started (Dine- In Store) : 05 May 2010
Franchising Since (Dine- In Store) : June 2010

APPLICATION PROCEDURE

Initial Steps:
Step 1 - Franchise Applicant
1. Express interest in the Chic-Boy™ Dine-In Store business concept by faxing (809-3374 or 658-4564) or mailing a Letter of Intent addressed to:

FRANCIS A. JUAN
President / CEO
Pier One Bar & Grill Holdings Corporation – Chic-Boy™ Dine-In Store
Pier One Bldg., Cabrera Road, Kaytikling, Brgy. Dolores, Taytay, Rizal, Philippines

2. Letter of Intent must contain the following:
Interest in a Chic-Boy™ Dine-In Store franchise
Proposed site, inclusive of complete address and location map (please indicate floor area and lease offer)
Resume with Colored 2x2 ID photo

Step 2 – Chic-Boy™ –  will do the following:
1. Send you a Franchise Presentation and Franchise Application Form.

Step 3 - Franchise Applicant must:
1. Review the Franchise Presentation
2. Fill out Franchise Application Form
3. Send it back to Pier One Bar and Grill Holdings Corporation - Chic-Boy™

Step 4 – Chic-Boy™ –  will do the following:
1. Do an initial assessment of the proposed site upon receipt of complete requirements.
2. Get in touch with Franchise Applicant if the site is approved or not.
3. If approved, we will send the Franchise Approval Letter and Draft of Franchise Agreement for review

Step 5 - Chic-Boy™
1. Schedule meeting with Franchise Applicant for business discussion
2. After all questions have been answered satisfactorily, a determination may then be made whether you wish to join the Chic-Boy™ family.

FREQUENTLY ASKED QUESTIONS - click here

OFFICIAL REPRESENTATIVE: CATHERINE "Cat" D. JUAN
DESIGNATION: FRANCHISE DIRECTOR
ADDRESS: PIER ONE BLDG., CABRERA RD., KAYTIKLING, BRGY. DOLORES, TAYTAY, RIZAL, PHILIPPINES
TEL.: (63)2-6584564 / (63)2-6583992
FAX: (63)2-8093374
EMAIL: franchise@chic-boy.com.ph


Chic-Boy is a Proud Member of: