ABOUT US


Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.

Having first tried the delicious and tasty lechon manok and lechon liempo in Cebu and the Chicken Inasal of Bacolod, Pier One Bar and Grill Holdings Corporation saw its business potential and the opportunity to tap into the lechon manok, lechon liempo and chicken inasal industry and therefore, brought the secret recipe to Manila. In September 2008, the first outlet opened in Marikina City.  Currently, Chic-Boy™ has nine (9) units in the Chic-Boy™ Take-Out Store system, seven (7) are company owned and 2 are franchised unit. This 2010, Chic-Boy™ aims to open 100 outlets for both Take-out Store and Dine-In Store through company owned and franchised outlets.