Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.
Having first tried the delicious and tasty lechon manok and lechon liempo in Cebu and the Chicken Inasal of Bacolod, Pier One Bar and Grill Holdings Corporation saw its business potential and the opportunity to tap into the lechon manok, lechon liempo and chicken inasal industry and therefore, brought the secret recipe to Manila. Chic-Boy™ opened its first Dine- In store last 05 May 2010 and began offering its Dine-In store concept for franchise. In just 2 year and 2 months since we opened our first franchised store in Molito Alabang, we have grown into a total of one hundred thirty eight (138) dine- in stores, one hundred thirty four (134) units of which are franchised. Twenty (20) more franchised stores are under construction.